<aside> 👋🏾 Hakeem S. Allen is a business designer & strategist using ethnographic research & design thinking to deliver inclusive, human-centred brands & innovation.
He has an educational background in business and digital media coupled with a professional services background in strategy consulting, qualitative research, brand experience, and outcome-driven innovation for FMCG, lifestyle, luxury, hospitality, technology, food & beverage, travel, financial services, healthcare, fashion, media, sports, tourism, and public sector clients.
Hakeem has extensive experience at the intersection of research, strategy, branding, and design with core competencies in: equity-based ethnographic research and psychographics analysis; insight and proposition development; inclusive product and service design; and end-to-end experience mapping. He also have a proven record in deploying creative research methods to investigate trends, contextualise behaviour, and unlearn cultural biases; translating qualitative and quantitative data into actionable insights; developing unique strategic points of view; ideating, rigorously validating, and scaling new ventures; and taking an interdisciplinary approach to understanding and solving difficult business and social challenges.
Hakeem is a senior-level professional recognised for delivering impact and his 'relentless proactivity and activation' when managing projects from conception to completion; pitching for new business, leading commercial strategies, and capitalising on growth opportunities; developing junior talent as a trained mentor and coach, collaborating across disciplines, spearheading internal initiatives, and championing inclusion, diversity, equity, & access; facilitating engaging workshops; and for his 'exceptional presence and intuitive client management' which allows him to create positive engagement and momentum amongst key stakeholders, co-create effectively, and build genuine relationships quickly.
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<aside> 🎯 Open each category below to see the various types of projects I can support your organisation with.
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<aside> 🎯 Below you’ll find examples of work from previous engagements of mine, some of which were led by me and others where I was part of a team. Use the ‘areas of expertise’ filter to sort through various types of projects. If you have any questions about the content of any document, please don’t hesitate to reach out.
Additionally, I’d ask that you not download or share any of these materials as they are uploaded here strictly to get a sense of my capabilities. By viewing the content that lies within these folders, you agree not to use any of the information for commercial gain or any other purposes not outlined above.
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